Friday, December 17, 2010

Christmas Wish List: 1928 Bulova Watch, 1937 Evening In Paris Perfume, 1956 Fosta-Grantly Sunglasses...

First - a little reminder that my Vintage Christmas Giveaway ends at midnight on December 21.  Thanks to those of you who have already stopped by and left comments.  I've been having so much fun reading about your favorite holiday traditions.  Take a peek - you might get some great ideas.   Modern Suzie has a fun Christmas Eve tradition of drinking "Moose Milk" while watching Christmas movies.  Here's what's in the "milk" - egg nog, ice cream, and lots of liquor.  Sounds perfect to me!

I wish I'd had a refrigerator stocked with the makings for Moose Milk this past weekend.  I was snowed in for a few days because of a major snowstorm that swept through and dumped 15"-20" of snow on the Minneapolis-St. Paul metro area.  Crazy, but kind of fun - I love extremes in weather.  I guess I'm living in the right place for that!

Since I couldn't get out of the house to get any Christmas shopping done, and I didn't really feel like spending big bucks online - I just curled up on the couch with piles of vintage 1930's - 1960's magazines and did my shopping there...

Ladies Home Journal Magazine, December 1959

Can you imagine if you could magically be transported back in time to the year the magazine was printed - and be able to look through the advertisements and say, "I want this...and this...and this"... and then run off to a nearby department store, and buy them at the low prices of the day?

Well, that's the dream world I was in when I came up with this list...

Wanna go shopping with me?
Let's start small, and work our way up...

Kathryn Grayson, Lustre-Creme Shampoo ad - Life magazine - July 28, 1952

Wouldn't it be fun to find some unopened bottles of some of the glamorous shampoos of the 1940's and 50's like Lustre-Creme...and Drene....and Halo...

Revlon "Persian Melon" Nail Enamel ad - McCall's magazine - July 1957

I like the long sculptured stem on this Revlon nail polish.  But I love the model's dramatic gold and coral outfit even more!  I'll take those pillows too... 

Tangee "Bright 'n Clear" Lipstick ad - Life magazine - June 7, 1954

Wish those stunning jewel earrings came along with the Tangee Lipstick...

Max Factor Lipstick ad - Good Housekeeping magazine - November 1946.  Two-page Ad.

Three lipsticks in Clear Red, Blue Red and Rose Red.  Checking the chart...I'm a Brunette so I guess I'm a No. 3.  (Not very creative names, are they?)

Wembley "White Look" Ties ad - Life magazine - April 23, 1951

Aren't these men's ties gorgeous?  And just $2.00!

Fosta-Grantly "Continental" Sunglasses ad - Life magazine - June 4, 1956

These glamorous Foster Grants will be perfect for all that snow glare...

Prince Matchabelli Cologne Spray Mist ad - Life magazine - May 2, 1960. Two-page Ad

Prince Matchabelli promises:  "In This Push Button Age... He's Yours By Remote Control!"   Wouldn't that be great if it worked!

Daniel Green Satin Mule Slippers ad - Ladies Home Journal magazine - December 1959

Air Step "Vanity Case Collection" Shoe ad - Life magazine - March 5, 1951. Two-page Ad.

Did you know that "A Pretty Face Starts At Your Feet"?  A perfect excuse to buy the Daniel Green satin mules ($8)...and some Air Steps ($12 to $14)....and some warm furry rabbit fur Oomphies ($11) !

Furbelow fur boot by Oomphies ad - Good Housekeeping magazine - Sept 1946

Cannon Towels ad - Life magazine - January 9, 1950.  Two-page Ad.

Wish I could stock up on bright and thirsty Cannon towels at these great prices - 39 cents to $2.79...

Melmac Dinnerware ad - Life magazine - November 19, 1956

A few items for my kitchen...  A new set of Melmac dishes in modern atomic age shapes.  I'll take Pink, please. :-)

Anchorglass "Tulip" and "Polka Dots" Deep-Bowl Sets - Life magazine - April 12, 1954

...and some Anchor Hocking mixing bowls!  I've run across the Tulip pattern before...but not the Polka Dots.  Aren't they fun?

Pyrex Ware Serving Sets - Ladies Home Journal magazine - December 1959

What a perfect hostess I'd be if I had this Pyrex Golden Casserole in a "Shining Cradle"....or the Kaffee Klatch set...

Universal Electric Iron ad - Good Housekeeping magazine - April 1946

Isn't this Universal Cool Grip "Glider" iron a beauty?  I iron my clothes for work every morning - so I deserve a lovely iron...

Max Factor "Hi-Society" ad - Life magazine - Dec. 7, 1959

A case, mirror & lipstick all in one!  I'll take F. "Mother of Pearl" design, $4.50....and G. "Modern Florentine" design, set with a glittering gem - just $3.50!

Lady Buxton "Parisian Pleats" Leather Accessories - Ladies Home Journal magazine - December 1959

I'm not a smoker, but I'll take the whole lot - cigarette case, and lighter too!  How fun to have a red leather covered lighter with pleats!

Richard Hudnet Makeup, featuring Hollywood Star Merle Oberon - Woman's Companion magazine - December 1937

"They Teach Charm in Hollywood.  And a few lucky girls seem to be born with it...seem instinctively to make the right gestures, choose the right clothes, wear the right makeup.  It's girls like these who are quick to praise the new, certain way to beauty...Marvelous Eye-Matched Makeup."

Rhinestone Heels and Sequinned Stockings - Life magazine - January 9, 1950

These rhinestone heels, imported from France, and sequinned stockings are a bit extravagant at $30 and $25 (especially back in 1950) - but I'm worth it!

Trifari "Punctuation White" Jewelry ad - Life magazine - May 2, 1960

White jewelry to match the winter snow - just $5.00 each!

Lady Buxton Jewel Cases ad - Ladies Home Journal magazine - December 1959

Lady Buxton says that there are two ways to protect your jewels:  1. Stay up all night and guard your collection with a six-shooter.  Or 2. Keep it in your Buxton Jewel Case.    I think I'll opt for #2 and the Gold Jewel Case for $20.  Look at the pretty gold satin under the lid!

Lady Schick Electric Razors ad - The Saturday Evening Post - September 29, 1956. Two-page Ad.

The four jewel-like colors on the right are awfully pretty - at $14.95.   But I think I would prefer the "slightly more" expensive Lady Schick Goddess and Lady Schick Classic (below) in silver and gold, with individually tailored  Carrying Cases.

Evening in Paris Christmas Sets ad - Woman's Home Companion magazine - December 1937

"Take the advice of le Pere Noel, the Santa Claus of France, if you would win most fervent feminine thanks for your gifts...Give beauty, as every lady loves it best...with a French accent...Give Evening in Paris Christmas Sets."  Thirty-one sets, $1.10 to $25.00.

Sonja Henie Ice Skates ad - The Saturday Evening Post - Jan. 14, 1939

All I have to do is buy gifts of four 1-year subscriptions of Saturday Evening Post at $2 each ($8 total), send in the coupon - and these skates are mine!

Mojud "Year-Rounder" Slip ad - Life magazine - April 23, 1951

Mojud has such beautiful lingerie.  Aren't these pastel strapless, boneless slips lovely?

Borgana Dawn Beige Like-Fur Coat ad - McCall's magazine - August 1957

"Warm and Sunny When It's Icy Cold" - That's exactly what I need...

Bulova Watches advertisement - The Saturday Evening Post - Sept. 22, 1928

Love the Art Deco design of this ad.  At $75.00 (in 1928!) the "Carolyn" watch of 14 kt. solid gold, 2 diamonds and 4 emeralds is a bit extravagant - but since I'm dreaming...why not!

Royal Portable Typewriter ad - The Saturday Evening Post - August 31, 1957

I miss typewriters!  I'll take this Royal Portable with a "quick-change, no-smudge ribbon...Magic Margin...and extra light touch."   It will only cost me pennies a day and I get two full years to pay it off!

Kroeler Lounge Chair and Ottoman in Red Mohair Frieze - Life magazine - Nov. 16, 1953

My living room needs a little perk up - and this RED chair should do the trick!  Look close at the mohair "frieze" texture and the huge ottoman - perfect as an extra chair!

Admiral Television / Automatic Phonograph ad - Life magazine - March 5, 1951

This TV has a big 17-inch screen - WOW!  And the record player is automatic - very cool!

1938 Frigidaire "Meter Miser" Refrigerator ad - Woman's Home Companion magazine - December 1937

I've got an ugly 1980's beige refrigerator and I'd love to replace it with this 1938 model - as long as I can also have the refrigerator dishes with fruit decals inside...

Whirlpool Refrigerator and Freezer - McCall's magazine - July 1957. Two-page Ad.

Better yet - a PINK 1950's set!....

"New Freedom Gas Kitchen" - American Gas Association ad - Good Housekeeping 1946

...OR an entire 1946 kitchen in Red, White and Green.  It would be Christmas all year long!

Chrysler Royal car ad - The Saturday Evening Post - Jan. 14, 1939

I'd love to have any one of these three vintage car beauties!  
'57 Pontiac "Star Chief" car ad - Life magazine - November 19, 1956. Two-page Ad.

I'm partial to RED...  Do you think I'm going through a mid-life crisis?  :-)

Cadillac Car ad - Life magazine - March 17, 1961

Love the Cadillac convertible...but I'm almost as impressed by the ad design.  The French Embroidery background is from the Brooklyn Museum.  The Jeweled "V" and Crest were created by Van Cleef and Arpels.

"Ice Blue" Aqua Velva ad - Look magazine - December 11, 1956

I said that I was starting my Christmas Wish List off with small items and working my way up. 
So you might wonder why the list ends with a cheap bottle of Aqua Velva After Shave. 

Well....that's because it's the Aqua Velva MAN that I'm after - not the after shave.   That's a TALL order! 
Let's see...he was born in December 1956.  Yep, that would be just about right. :-)

Happy Holidays!  Stay warm...


  1. I'll take one of everything please lol:) What a great post,thanks for sharing all these fantastic ads:)

  2. Excellent fun! So many things to like: the parents behind the girl with the typewriter, the Daniel green slippers, the gorgeous Merle Oberon... All of it! Great time travel, thanks for the ride.

  3. What an enjoyable post ... thanks! I especially liked the Aqua Velva man humor from 1956. I hope you don't mind me posting what I've learned about 1956 ... too late!

    1956 Fun Facts:

    Pepsodent inaugurates "You'll wonder where the yellow went" ad campaign.
    The U.S. Department of Agriculture formulates the four basic food groups. (I'm sure there would have been five - but Chicken McNuggets hadn't been invented yet.)

    Federal minimum wage rises to $1

    At a reception in the Kremlin, Soviet premier Nikita Khruschev tells ambassadors from the West, "History is on our side. We will bury you!" 

    Choosy mothers can now choose - Jif 

    Dash laundry detergent - gets clothes cleaner than any other product especially made for automatic washers!

    President Eisenhower (R) is re-elected defeating Adlai E Stevenson (D).

  4. How funny is the Lady Buxton ad; "C'est très magnifique" is not even good french!!;)
    Thanks for sharing! My favorite is the Whirlpool one.

  5. In the Revlon Persian Melon ad, does it say who designed the gold pants in the fine print at the bottom of the page? Is it Tina Leser? Great choices!

  6. Coutoure Allure - I checked the Revlon ad, and unfortunately there is no mention of who designed the model's clothing. The fine print has the prices - 75 cents for frosted nail enamel, 65 cents for creme enamel & 1.39 for Futurama lipstick!

    Lexy - I need you to come along every so often and correct all of the crazy Americanized "French" :-)

    Michael - Thanks for the 1956 Fun Facts! I liked Ike, but would have been rooting for Adlai...

    Mrs. Cleaver & Linda - Thanks for stopping by and shopping with me...

  7. I love old fashioned ads, they are fab. However if Lord Cherry bought me an iron for Christmas, it would be followed swiftly by an arrest - it was Lady Cherry, under the Christmas tree, with the iron.....

  8. When reading your blog I think that it is too bad that we cannot time travel and take our purses with us and have someone delivering all packages afterwards! Ooh I love that black dress (Prince Matchiabelli), it reminds me of Barbie's Solo in the spotlight dress. Ohh why did we have to change all things beautiful?
    Thanks for sharing and have a great weekend!

  9. Hiya Susan....!

    THANKS SO MUCH for your note Lovey....Though now you have ME worried about your leaky aircon....PROMISE me you'll get that looked at SOONER rather than later....!

    THANK YOU for sharing these GORGEOUS adds....How sweet & INNOCENT are they compared to the subliminal advertising of today filled with raunchy images that don't have ANYTHING to do with the product....Yes indeed....THOSE were the days....!!

    Sounds like Minnesota has had it's fair share of snow for the time being....I hope it breaks for a while so you can get out & about before Chrissy....!!

    Take care Lovey & ENJOY your weekend....!

    Cheers from Oz,
    Tamarah :o)

  10. I love those 'oomphies'- the comfort of Uggs but pretty! I seriously want those booties.

  11. oooooooooooodribble drool,I love everything!!The ads are just so seductive! Once,in Egypt,G and I found Farrah Fawcett shampoo....I forever regret not buying some....
    Now,missy,you need to make sure your bar is well stocked!Can't have you sitting out a snowstorm without the fixings for some great cocktails!

  12. Lady Cherry - you are so funny! You're right, an iron isn't the most romantic present, is it?

    Lili - You're right! That dress is totally a Barbie Solo in the Spotlight dress! And I'll bet the ad and the dress came out around the same year...

    Tamarah - I didn't know you lived in Oz...nice of you to make such a long trip to come see me. :-)

    Miss K - the Sonja Henie skates are for you and your sweet sister Luna...

    Perdita - I agree about those fab Oomphies! I just read the ad again and hadn't noticed that they have a "chunky cross stitched platform of gleaming gold braid." So cool. You and I will have to fight over them. :-)

    Helga - I knew I could count on you to worry about me not having enough cocktail fixings in my house, lol. Farrah Fawcett shampoo, how fun! Yeah, too bad you missed out...but I bet it was pricey.

  13. Ooh, these ads are fun!

    My mom used to wear Evening in Paris. I gave her a new bottle for her birthday last year & she loves it. :)

  14. It is pretty bad but I must admit that I actually remember some of these. Thanks for the memories they are great. I love the prices on some of this stuff.

  15. I love old magazines! Thanks for taking the time to share these ads with us. Madeline kept a lot of Life magazines from World War II. Have to get to those some day. My fav ad is the Admiral tv because my family had one just like it! We weren't rich, but my father had just received his back pay from being a POW in WWII and my mother told him to buy something for himself (he never did) so he bought this tv/hifi/radio combo. Have a Merry Christmas and I'll visit again in 2011.

  16. Oh, please include me in your sleep .... I want one of each product, man ... I do not think I could with him, I have three at home and frankly, they give a lot of work. LOL.

  17. Put me down for the Oomphies Slapdown, please!

  18. what a collection of fun and lovely images from the past! i could spend hours here looking at these!

    happy holidays!

  19. Time Zone has a pair of those slippers in a size 8 in the store right now! I think they are around $48. They are black satin ;-)

    Love all the advertisements! Love all the style...

  20. I want one of the watches with all my heart!

  21. What a great site, I too am a vintage gal.


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