Saturday, August 28, 2010

1946 Good Housekeeping Seal of Approval?

It's Saturday morning, and I'm trying to stir up a little fun.  Fun for me, anyway... :-)

A big stack of 1940's Good Housekeeping magazines that I purchased on eBay arrived in the mail earlier this week, and as I was paging through a 1946 issue I stumbled across an ad that made me do a double take:


This is the top half of a full-page ad.  "I'm going to grow a hundred years old......Thank your doctor and thousands like him...that you and yours may enjoy a longer better life."

Can you guess what's on the bottom half - and what they're advertising here?

A logical guess might be...


..
...Life Insurance?

Or maybe something healthy like...


...Campbell's vegetable soup.



...or Welch's Grape Jelly?

Nope!


Hmm...how about something a doctor might recommend to encourage good digestion, at every age...


Phillips' Milk of Magnesia?

Nope, not even close.



Well, this is a stretch.  Kodak pictures last a lifetime - could that be it?

NO...



Well, how about an ad with "Lovely Sally Carleson and How She Grew"...using doctors' advised Ivory Soap?

No again.

Anyone want to take a stab at guessing what advertisement the little girl who is going to live to be 100 - thanks to her doctor - belongs in?

Believe me, no guess will be a stupid one.  Only a 1940's "Mad Men" advertising mind could come up with this connection.

11 comments:

  1. I say a child's laxative....for some reason there are always a ton of laxative ads in my vintage magazines! Which I guess is not surprising if you see some of the food recipes :-) hehehe

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  2. Debi - Good guess, but no that's not it... It is funny though how many laxative ads there are in these old magazines.

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  3. Hi Lexy, thanks for guessing. But no it's not a milk ad. But they did have some great milk ads back then - with "milk moustaches" similar to the 1990's "Got Milk" ad campaign.

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  4. Love this post and your site! I guess some nasty soda or 'health" drink.

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  5. Hello capability - thanks for stopping by!

    No, it's not something you drink.
    But all three of you are on the right track in one respect: it is something that enters your mouth.

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  6. I love this post as much as I love the comments!!
    I'll try a thermometer!
    Have a nice Sunday!

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  7. Lili - I wish it were a thermometer...

    Linda, oh dear is right - it's a cigarette ad! I told you I did a double take.

    I'll post the full ad in a moment.

    Happy Sunday!

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  8. Messy Missy - Do you really? We should share notes. I'm totally obsessed with old magazines and catalogs right now, and they're starting to take over my home!

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I love all of your comments - it's what makes blogging fun! C'mon, let's get a conversation going...

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